2013-11-06 | ![]() ![]() ![]() |
New Look and Branding for JF’s Product Range
At Agritechnica 2013 the Kongskilde Group introduces its JF-STOLL products with a new look and new branding - a makeover with links to the well-known JF brand.
JF manufactures products based on well-considered concepts within grassland machinery and complete diet mixers. All products have been re-designed with uniform colours and visual expressions, which result in a complete product range appearing in a distinctive and modern colour composition.
JF Feeder VM 26
New brand name
JF’s new brand is not just a new name but also a new logo. The new logo is
based on the original design of the previous JF name. The strong, internationally
known JF name is surrounded by half-circles which symbolise a globe, alluding
to the global distribution of JF products.
New look
The colours of the new design are red and grey. The red colour is energetic
and has been chosen for the large flat surfaces of the implements.
The red surfaces are perfectly matched with the neutral and noble grey colour which has been chosen for the frame parts, chassis, gearboxes and transmission parts. With this overall impression, the machines appear as the perfect choice, even after many years of hard work.
Kongskilde Industries A/S
In September 2011 JF-STOLL was taken over by Kongskilde. This means that,
today, the Kongskilde
Group has a very wide range of implements within
grassland machinery, complete diet mixers, soil preparation, crop production
and plant care. Furthermore, Kongskilde is a full-line supplier of grain
handling equipment.