2014-04-25   facebook twitter rss

AGCO/Fendt wins Best Seller Award 2013 Twice in Italy

For the second time the convention FierAgricola and the magazine Macchine Trattori have honored the best sale achievements in Italy.

Fendt won with his biggest machine, the Fendt 939 Vario, in the category “large tractor starting at 270 horsepowers”. The Fendt 724 Vario achieved a third place in the category “tractors of middle to high power”.

from left: Johann Planatscher (AGCO/Fendt Brand Manager Italy), Ettore Riello (President Veronafiere) and Ettore Casella (AGCO/Fendt licensed-dealer)

Johann Planatscher (AGCO/Fendt Brand Manager Italy), Ettore Riello (President Veronafiere) and Ettore Casella (AGCO/Fendt licensed-dealer)

Johann Planatscher, AGCO/Fendt Brand Manager in Italy, and Ettore Casella accepted the prize at the “FierAgricola” in Verona. Ettore Casella is the owner of “Casella Macchini Agricole”. The company is a licensed Fendt-dealer since 1971 and the biggest dealer for agricultural machines in Italy. They sold most of the Fendt 939 Varios.

"Agricultural technology in Italy represents a value of 7.5 billion euros. It is an important part of the Italian economy.” says Ettore Riello, president of Veronafiere, at the awards show. “The four exhibition halls of FierAgricola are occupied with the most important brands of agricultural technics. There even was an area that was especially dedicated to the fruit- and winegrowing technology.”

Fendt presented his small gauge tractor 200 Vario in the versions V (Vine), F (Fruit) and P (Plantation). For visitors of the Fendt-stand it was very interesting to see a fuselage model of the small gauge tractor. Another Fendt tractor was presented in the Demo Area, located at the outside. Several times a day short performances and live presentations thrilled the audience.

FierAgricola is one of the most important agricultural exhibitions in Italy. With over 140.000 visitors from 103 countries it was the best-visited in ten years.

Fendt

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