| 2014-01-17 |    |
Fendt Leads German Tractors over 50Hp
With a market share of 21.1 percent (19.8 percent in the previous year) in 2013, Fendt takes the top place in the registration statistics of the German Division of Motor Vehicles for tractors over 50 hp in Germany.
Despite the overall slightly declining market trend (minus 1.7 percent), Fendt recorded 6,261 new registrations over 50 hp and was able to sell the most tractors on the German market.
In the professional performance segment over 50 hp, the most new tractors registered on the German market were from the Fendt brand in 2013.
Continued market leadership clearly shows that we are on the right path. I would also like to congratulate all of our Fendt dealers and distributors as well as the entire Fendt sales team for this outstanding result and would like to express my thanks for the exceptional team performance,” explains Peter-Josef Paffen, Vice President and Chairman of the AGCO/Fendt Management Board.
Fendt achieves a market share of 35.5 percent for tractors over 200 hp
Fendt also takes a clear leading position on the German market for tractors
over 200 hp. With a market share of 35.5 percent, the tractor manufacturer
from Marktoberdorf, Germany, lies 13.3 percentage points ahead of the second
placed manufacturer in the registration statistics. Moreover, Fendt also
clearly leads the field for new registrations in the classes below: With
a 29.6 percent market share (3,536 units) for tractors over 150 hp, Fendt
recorded a 5.7 percent increase over the prior year.
The agricultural equipment manufacturer also confirmed its market leadership
for tractors in the performance class over 100 hp with a 26.3 percent market
share, a 3.6 percent margin to the second placed manufacturer, and recorded
a total of 5,010 newly registered tractors – 193 more than in the prior
year. The same applies to tractors 60 hp and up: Fendt further expanded
its market leadership through an increase in market share by 1.5 percentage
points to 21.7 percent, and registered a total of 6,261 new tractors, 285
more than in the prior year.
“In the future will continue to do everything we can, in cooperation with
our strong German dealers and distributors, to offer our customers the
right products coupled with outstanding service,” emphasises Paffen.
