2013-09-02  facebook twitter rss

Cogent Offers Holistic Breeding Service Through Restructured Business

Cogent Limited, the market leader in sexed semen technology, UK proven dairy and beef genetics and genomic young sires, has today announced the restructuring of its business to fully integrate the Cogent Breeding, Dairy Daughters and World Wide Sires UK businesses.

The changes, which will bring the three companies together as one business unit – Cogent Limited, are designed to improve the organisation’s trading efficiency and to improve the level of service offered to its domestic customers.

Cogent Lea Lane Stud

Cogent Lea Lane Stud

In January 2011 the Cogent Group announced the acquisition of the business and marketing rights of World Wide Sires UK and Dairy Daughters. Since then, the three companies have worked closely together, but have retained separate identities. Under the company’s new configuration, the three brands will operate through a truly customer focused structure with a single sales force, one point of contact per customer, one invoice and delivery system, and a single website and bull brochure representing all three product portfolios. Added value services such as the Worldwide Mating Service (WMS), the Visions young bull testing programme and the PinPoint dairy breeding management service will continue to be available through the newly structured organisation.

Commenting on the news, Mark Evington, Managing Director of the Cogent Group, said: "This move will further strengthen the Group’s reputation as a market leader within the growing AI and sexed-semen industry and will help us to deliver world-class breeding solutions for 21st century agricultural businesses.

“Cogent Breeding, World Wide Sires UK and Dairy Daughters all have strong reputations within the UK and internationally for their ranges of market-leading bulls. In response to a large and growing number of requests from our customers, we are amalgamating all three of our UK sales forces under a single identity to create a unified sales force, with an on-farm, telesales and e-commerce presence. By bringing the three brands closer together, our customers will be benefit from improved operating efficiencies, and will be allocated a single sales specialist who will work closely with them to offer expert advice and products from a wider portfolio of high-quality beef and dairy bulls.”

Michael Phillips, UK Sales Manager for the Cogent Group added: “The changes announced today mark a significant point in the evolution of the Cogent Group. Bringing the three brands more closely together will create a platform for future growth, and will allow us to offer a holistic approach to herd fertility and sire selection.

“Successful breeding is about much more than providing the best products; it is a partnership based on trust and understanding between the farm and breeding business. With this in mind, Cogent aims to be the UK’s partner of choice whatever the make-up or size of herd.

“It is an exciting time for all involved, and one which will be of benefit to our customers, who will now be able to access Cogent’s full range of breeding services and an enhanced product range from a single customer focused source.”


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