Global Players in Cattle Genetics Launch Cogent Australia
The market leader in bovine genetics, innovation and selection, Cogent Breeding Ltd, has announced a groundbreaking partnership with the specialist dairy genetics company, Universal Sires Australia.
The move, which creates a major new player in Australia’s bovine genetics and AI and herd improvement sectors, will see the two companies come together under the new name of Cogent Australia; creating a strong, new platform from which to offer farmers throughout Australia quality genetics and significant new technologies.
As the world leaders in sexed semen technology, Cogent is continually bringing innovation to breeding programmes through resource efficiency and the application of science, best practice and precision technologies. The addition of Cogent Australia represents the latest landmark in an international growth programme and underpins the company’s ambition to become the world leader in the improvement of beef and dairy genetics.
Commenting on the combination, Cogent’s International Sales Manager
for Australia, Andy
“There are many synergies between the UK and Australian markets and we have long held similar views on the importance of genetic potential. This is a strong fit for both Cogent and Universal Sires and reinforces our strategic focus as a company. The formation of Cogent Australia opens an exciting period of opportunity and marketing initiatives for both businesses.
“Cogent Australia represents another step in Cogent’s goal to expand customer focussed services. Our combined expertise, resources and capabilities mean we’re in a strong position to enter an important, new market through the proven abilities of a great team, led by Peter Semmens.”
Peter Semmens will remain at the helm of the new business ensuring customers
throughout Australia will continue to benefit from his extensive expertise
and local market knowledge. For him, the new partnership represents a combined
strength that will better address clients' growing demands. Peter said:
“This is a very exciting time for us and is very good news for our customers. From their perspective, they can expect business as usual with the added benefit of more cutting-edge services, products and technology. Our objective is consistency and continuity for our customers while bringing more opportunities and better solutions to market as quickly as possible. We will be just as efficient as we were before but more capable and more global in the future.”
Going forward, the focus of Cogent Australia will be to supply the very best of Australian-bred genetics along with those sourced from North American and European markets.