2014-09-24   facebook twitter rss

MSD Backs the Beef Bonus Breed

Herefords, the eye catching beef bonus breed, are holding a major commercial cattle sale on Tuesday, October 7 in Dungannon Farmers’ Mart.

This Northern Ireland Hereford Association event, sponsored by MSD Animal Health, commences with the judging of commercial crossbred males and females in two classes. One for stock born this year and another for cattle born prior to 1st Jan 2014.

Paul Beatty, NI Hereford Association, Brendan McVeigh, MSD Animal Health, and Colm Kelly, who manages the Lurgacullion and Mullin Hereford Herds

Quiet quality on the hoof! Looking forward to the Hereford commercial cattle sale in Dungannon are, from left, Paul Beatty, NI Hereford Association, Brendan McVeigh, MSD Animal Health, and Colm Kelly, who manages the Lurgacullion and Mullin Hereford Herds for Des Kelly of Ballygawley. MSD Animal Health, as event sponsors, are reminding farmers that this ideal autumn weather allows for well planned vaccination with Bovipast RSP to help protect stock against respiratory diseases.

Held on the same day as the seasonal suckler calf sale in Ulster’s most central, mart, Dungannon, it is expected Hereford crossbreds will come before the rostrum at 11.30am.

“Farmers are in the mart to do business on a Tuesday and having the commercial Hereford sale on the same day as a suckled calf sale was a tremendous success last year,” explained Hereford spokesman Paul Beatty.

“Hereford bullocks have always sold well, especially with the UK wide bonus for stock sired by a pedigree bull. However, this past year the demand for Hereford crossbred heifers as suckler herd replacements has far exceeded all expectation.

“Yes, that bonus for finished Hereford cattle is attractive, but for many families the real bonus is the joy of working with docile stock. Stock that thrives on grass with minimal inputs and generates maximum price per kilo of beef sold.

“Beef, which has that real traditional Hereford taste and comes from carcasses producing cuts the right size for today’s consumers.”

Looking forward to the Dungannon sale Brendan McVeigh of MSD Animal Health reminds farmers that this spell of good weather makes planning vaccination before housing easier.

“Rather than having to rush as soon as the weather breaks to get stock housed and vaccinated this autumn we have a golden opportunity to plan ahead in good weather and good ground conditions. Contact your vet now in order to plan how best to prevent pneumonia and ill thrift with correct dosing strategies, vaccination with Bovipast RSP, optimal housing and weaning management.”

MSD

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