Consumers can now cook the best of Autumn lamb side by side with
BBC2's Urban Chef Oliver Rowe - thanks to three new vodcasts published
In the vodcasts, now available as free downloads in Lamby's kitchen
Oliver shows just how easy it is to cook quick and easy lamb dishes
with Quality Standard lamb.
This forms the latest phase of the promotional
campaign being run by the English Beef and Lamb Executive (EBLEX)
to encourage sales of quality lamb during the current crisis.
this month, over three million copies of Oliver's booklet of Quality
Standard Autumn lamb recipes were distributed to consumers.
week Beefy and Lamby 'Dish of the Day' posters promoting Quality
Standard lamb and beef appeared at over 800 sites outside supermarkets
across the country.
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