Back in 1998, farmer’s wife, Dianne Halliday decided to
help supplement income on the traditional hill unit she runs with
her husband, Tony based Dalefoot Farm, Mallerstang, near Kirkby
Mallerstang based supplier, Dianne Halliday of Country Fare with
Plumgarth's John Geldard, ASDA's Sally Hopson and Sir Don Curry.
Baking came naturally. Dianne began a small ‘production
line’ working from the family’s farmhouse kitchen table
using tried and tested recipes passed down through the generations.
then the business, Country Fare, has grown to the extent that she
has just completed her third expansion, converting another traditional
stone barn enabling her to double up the bakery area and extend
the packing facilities.
team comprises nearby farmers’ wives and daughters,
and her prize winning cakes are made with locally sourced ingredients using recipes
she inherited from her grandmother. They include mouthwatering tiffin, gingerbread
and butter scotch shortbread.
She says the Plumgarths ASDA local sourcing initiative
has introduced stability to the business, an order is placed on
a weekly basis throughout the year supported by a helpful, friendly
She also says she appreciates the concept of bringing
high quality locally sourced product to the supermarket floor.
The business has already received a number of
In 2002 it was awarded
Best Expanding Business from the Rural Women’s Networks
aswell as runners up in the National Farmers Union Farm Diversification
Awards. Other achievements have been at the Great Taste Awards
The business has also been featured by TV chefs Rik
Stein and Jamie Oliver.
of Wales's Initiative for North Shields's Fishermen
Plumgarths Asda Local Sourcing Initiative Lead
Demand Encourages More Woodland Free Range Egg Producers