world agriculture down on the farm
agricultural services pedigree livestock news dairy beef agricultural machinery agricultural property agricultural organisations
     
Stackyard News Sep 07
       

news index

food
links

   

New Promotional Push for Autumn Lamb
27/09/07

The first phase of a renewed promotional push to increase consumption of Autumn lamb started last weekend when over a million copies of a brand new Quality Standard lamb recipe booklet were distributed to consumers.

The Autumn Lamb campaign

The Autumn Lamb campaign

The Autumn Lamb campaign, which is being delivered by the English Beef and Lamb Executive (EBLEX) will eventually see three million copies of the booklet, fronted by BBC2's Urban Chef Oliver Rowe circulated in the next couple of weeks.


The Campaign, which aims to boost lamb sales during the current export ban, will also see radio competitions, 800 Quality Standard lamb posters on sites across the country, on-pack retail lamb promotions and a new press advertising campaign.


John Cross, EBLEX Chairman said: "Over 30% of lamb in this country is exported, and with the current export ban in place these animals have to find a place on the home market. With that in mind, EBLEX has now redoubled its efforts to promote Autumn Lamb as a quick, easy and delicious meal ingredient, and we are delighted that Oliver Rowe is backing our campaign."


EBLEX is calling on producers to play their part by distributing the Autumn Lamb recipe booklet in their local town, city, at farmers' markets, food fairs and other suitable events over the next few weeks.

link Beefcake and British Beef In France
link Census Reveals Declines in Cattle and Sheep Numbers in England
link Beefy and Lamby Back on the Screen

feedback    
 
    home | agri-services | pedigree pen | news | dairy | beef | machinery
quota | property | organisations | site map
 
 
 
 

xml

Eblex