| 2013-09-20 |    |
New Holland Launches Online Community
New Holland has launched its online community dedicated to the agricultural world, www.mynewholland.com. Open to all farmers and everyone with an interest in farming.
My New Holland: a community open to all
My New Holland offers all the functionalities of a virtual community,
providing a meeting place to share information, experiences and opinions
on topics related to farming and machinery. At the time of launch the My
New Holland community is in English and is accessible either directly through
its URL or following the link on the home page of the New
Holland UK & ROI
website. My New Holland will be extended to other languages at a later stage.
Alastair Brooks, farm manager at Waddesdon Estate and winner of the Farmers Weekly 2010 Farm Manager of the Year award makes the case for farmers joining environmental schemes in the first My New Holland Special.
The Special: a forum to explore topical issues with expert guidance
The feature that will make My New Holland stand out from other online communities
is the Special: a guest expert – a recognised authority in his specialty
– will be invited to hold a discussion on a topic of his choice that is relevant
to the farming industry. All My New Holland members will be invited to contribute
their comments, opinions, material or images, driving the conversation forward
with the guest expert. Topics will cover a wide range of topics ranging from
conservation agriculture to efficient farming practices. Each discussion
will be open for a number of weeks; subsequently a white paper will be produced
and made available for downloading.
The first Special: Alastair Brooks – Join environmental schemes now
Alastair Brooks, farm manager at Waddesdon Estate and winner of the Farmers Weekly
2010 Farm Manager of the Year award makes the case for farmers joining environmental
schemes in the first My New Holland Special.
It’s about the survival of farming businesses, according to Alastair Brooks, whose unimpeachable credentials as a businessman are backed by his latest venture, where he turned Waddesdon Estate around in just four years, introducing new cultivations strategies and a new cropping policy, as well as constantly looking for new ways to make the estate “profitable to the max”. Participation in environmental schemes is also about the sustainable intensification of agriculture: farms are part of an ecosystem, and farming practices that aim to intensify crop production through the management of biodiversity and ecosystem services will ultimately deliver growth that is sustainable in the longer term.
Extra content for New Holland equipment owners
Owners of New
Holland equipment can also gain access to extra premium
content that will help them get the best from their machines. They can
register the machines they own in their profile and download their models’
operator manuals and useful material from our training courses.
Easy
registration
Becoming part of the My New Holland community is easy: following initial
registration, the new members will complete their profile, where they
can include the details of the agricultural machines they own if they
wish to do so.
