2015-04-24  

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November Date for Meat Expo China 2015

Messe Frankfurt extends its trade fair portfolio in China by organising Meat Expo China 2015 with the Circulation Industry Promotion Center, from 25th – 27th November 2015.

Messe Frankfurt (Shanghai) Co Ltd and the Circulation Industry Promotion Center (CIPC) have confirmed the cooperation in the management and organisation of Meat Expo China – China International Trade Fair for the Meat Industry, starting from 2015. The show’s next edition is scheduled to be held from 25 – 27 November in Shanghai New International Expo Center after rotating its location in the Chinese cities of Beijing, Chengdu, Ningbo and Tianjin.

Meat Expo China will take place at Hall N3 of Shanghai New International Expo Centre.

Meat Expo China will take place at Hall N3 of Shanghai New International Expo Centre.

CIPC, the organiser of the existing show, is a direct subsidiary under the Ministry of Commerce of China. It launched Meat Expo China in Harbin in 2002 to streamline the circulation industry development, facilitate domestic demand expansion and moderate consumption structure adjustment in the country. Growing steadily over the years, the show attracted 84 exhibitors and 6,000 buyers to its 2014 edition.

Messe Frankfurt is one of the world’s leading trade show organisers responsible for world famous technology and production trade shows including IFFA, the leading international trade fair for processing, packaging and sales in the meat industry, held every three years in Frankfurt, Germany. With the involvement at Meat Expo China, Messe Frankfurt expands its event profile in China, and is expected to strengthen the fair’s internationality by its extensive global network in the meat industry.

Mr Richard Li, General Manager of Messe Frankfurt (Shanghai) Co Ltd is confident the partnership will be favourable for both organisations. “Realising the endless opportunities existing in the meat industry of China, now is the time for us to engage in the market. The joint operation between CIPC and Messe Frankfurt only stands to be positive. With our substantial history in organising successful trade fairs and our vast nexus of contacts, partnered with CIPC’s market knowledge and long history in the meat industry, this is bound to be a successful venture for both exhibitors and buyers in the burgeoning meat industry in China,” Mr Li said.

Mr Zhou Qiang, Deputy Director of CIPC is also pleased by the collaboration. “We see great potential. Messe Frankfurt is one of the leading trade fair organisers in the world. Its co-organisation will certainly help enrich the fair’s’ overseas profile. Also, with the show relocating to Shanghai in 2015, it will better accommodate market trends within the meat processing sectors in China. I believe the show’s momentum will be boosted and the industry will flourish by abundant business opportunities opened up at the fair.”

Combining the efforts with the two organisers, Meat Expo China is anticipated to become the nation’s top trade destination for meat products and meat processing systems. The entire meat industry will be represented at the show, covering a full spectrum of products across several sectors of the market.

They include:

  • Meat & meat based products

  • Meat processing & packaging

  • Slaughtering machinery & equipment

  • Breeding technology

  • Weighing & measuring

  • Preservation

  • Inspection & quarantine

With 12,600 sqm of exhibition space, the 2015 show is expected to welcome around 200 international and domestic exhibitors from all along the supply chain, as well as 10,000 visitors of meat and meat processing retail trade, wholesale/foreign trade, skilled trade, slaughterhouse operations, supermarkets, hotels and restaurants, catering companies, fast food outlets, poultry processors, logistics and service providers all under one roof in Shanghai.

China: a prosperous market with stricter government regulation and growing demand for better food safety and smart meat processing

With 50% of the world’s meat products produced and consumed in China, the meat processing industry contributes 12% GDP within the entire food industry. In 2013, 85.35 million tons of meat products were produced in China and per capita consumption reached 62.7kg*. It is an overwhelmingly large market not only for meat products but also for meat processing machinery and services.

Furthermore, safety, quality and hygiene have become prime concerns of China’s meat processing market, particularly for pork. In late 2011, the Chinese government launched a series of inspections on hog slaughter facilities around the country, eliminating all operations which failed to meet national standards. The majority of domestic pork processors, mainly district-based small- and medium-scale companies, are required to mechanise processing procedures and develop central hog processing plants to maintain their businesses.

In addition to the Chinese government’s ambitious rectification, the country’s Ministry of Agriculture has recently initiated research for drafting the "National Pig Slaughtering Industry Development Plan (2016 – 2025)”, unveiling its determination to move forward the consolidation of slaughterhouse and restructuring of the meat industry. Financial subsidies, taxation relief and more measures will be implemented for domestic industry players to assist equipment upgrade and system enhancement.

The aforementioned initiatives have encouraged the local industry to capitalise and invest on higher technology, automation machinery and cost-effective management system solutions, creating a wealth of opportunities for international suppliers to tap into the market in China.

Meat expo China

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