2013-10-28   facebooktwitterrss
Lloyds Bank Support for The Prince’s Countryside Fund

More than 70 staff from Lloyds Banking Group joined Countryfile presenter Adam Henson and ex-rugby star Phil Vickery, to support an agricultural open day at Cotswold Farm Park recently in aid of The Princes Countryside Fund (PCF).

The team came together from various arms of Lloyds Banking Group to raise nearly £2000 for The Prince’s Countryside Fund, which gives grants to rural projects that support the people who care for the countryside. Its aim is to secure a sustainable future for the countryside by supporting the UK’s rural communities.

Adam Henson, Phil Vickery (PCF Ambassador) and Alick Jones (Lloyds Bank Agriculture Policy Director).
Adam Henson, Phil Vickery (PCF Ambassador) and Alick Jones (Lloyds Bank Agriculture Policy Director).

Guests took part in a farm walk hosted by Adam Henson and were given exclusive ‘behind the scenes’ access to his farm which regularly features on Countryfile. Together with his business partner Duncan Andrews, Adam demonstrated how highly technical, modern farming can be efficient and sustainable, whilst emphasising the important role it plays in feeding a growing population.

Adam is a longstanding farming customer of Lloyds Bank’s agriculture business and has been its farming ambassador since 2010. He works in close conjunction with the Group’s agricultural teams in Lloyds Bank and Bank of Scotland helping to heighten awareness and understanding of the importance of financial and environmental sustainability within the farming sector.

Attendees also heard from PCF Ambassador Phil Vickery, who explained the essential role the PCF plays in helping to tackle on-going issues faced by the agricultural sector including rural isolation, lack of access to training and low farming incomes.

Lloyds Banking Group has a strong heritage with the agricultural sector and supports farming across the UK through specialist teams in Lloyds Bank and Bank of Scotland, and long term finance provider the Agricultural Mortgage Corporation (AMC).

Commenting on the event’s success, Alick Jones Lloyds Bank Agriculture Policy Director said:

“Lloyds Bank has strong connection with the agriculture sector, so it was unsurprising that so many colleagues seized this opportunity to meet Adam Henson and have behind the scenes access to Cotswold Farm Park. Ultimately, it was a great opportunity for them to gain a better understanding of the efficiencies of modern farming, whilst also raising funds for the PCF which is an extremely worthwhile cause.”

Adam Henson said:

“Duncan and I were delighted to welcome so many enthusiastic members of the Lloyds Bank team from various sectors and regions. Working in conjunction with the PCF I felt that the day was a huge success.”

Victoria Harris, Director, The Prince’s Countryside Fund commented:

“Without supporters such as Lloyds Bank, we wouldn’t be able to support so many excellent projects across the UK that are benefiting our rural communities and farmers. Events such as the Lloyds Bank farm tour are a brilliant way of encouraging employees to get out and explore their natural environment and learn more about UK agriculture. All the money raised will go directly to supporting the people who care for our countryside.”

Lloyds Bank

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