2013-06-04   facebook twitter rss

RABDF NMR Gold Cup Open Day Attracts over 1,150 Visitors

The RABDF NMR Gold Cup open day attracted a record 1,157 visitors, plus 55 trade stands on Friday 31 May when the Miller family, Michael and Shan and their sons, Paul and Steve, the current holders of the sector’s most prestigious trophy opened their gates at Greville Hall Farm, Evesham, Worcester.

Following a series of presentations, visitors were able to tour their commercially managed 335 cow pedigree Shanael Holstein herd averaging 12,100 litres, 3.75% butterfat and 3.15% protein. The day was rounded off with a Golden Celebration sale of 60 catalogued entries from the award winning herd.

RABDF NMR Gold Cup Open Day

RABDF NMR Gold Cup Open Day

“We’re pleased we are able to share our success with so many people,” said Paul. “We’ve always been striving to do better since 1996 when we started to expand the herd from 45 cows on our tenanted unit. The whole Gold Cup experience has spurred us on. Some of the previous winners really inspired us by their high standards and since winning, we’d had the confidence and added enthusiasm to continue the business. Our current aim is for the Shanael herd to be producing four million litres of milk within the next two years.”

Kite Consulting’s Edward Lott commented: “The Miller’s priority has been for a profit driven business. It has a very profitable milk production base with added value. The cows milk efficiently, they’ve been designed to be healthy, demonstrate longevity and produce a lot of milk which also makes them attractive for others to buy.”

He went on to spell out the key points for a running a commercial farm within a family business.

  • Have a plan with clear family objectives
  • Make time for quality communications
  • Be professional – assign key roles and responsibilities within the business
  • Profit is essential – target a minimum 5ppl
  • Target wealth generation for the family – build assets that generate wealth and capital growth

RABDF chief executive, Nick Everington added: “The Millers are a great example of how a family working together with dedication, enthusiasm and tenacity, can not only develop but also maintain a highly profitable and sustainable dairy farming business.”


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