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NOAH Conference to take on Myths Surrounding Animal Medicines

Tackling the mythology surrounding the use of animal medicines in livestock production is the central theme of the National Office of Animal Health’s (NOAH) fourth food chain conference, being held at The Royal Society in London on Wednesday 6th March 2013.

The conference will bring together representatives from the animal medicines industry along with those involved in farming, food processing, retail, scientists and regulators, under the banner, Britain’s Food Industry: Working Together to Dispel the Myths of Livestock Production.


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There will be a presentation on the latest research into consumer attitudes given by Michael Freedman, of IGD, who will look at what consumers want to know and who they trust to provide this information.

This will be followed by a talk given by Professor Stuart Reid, Principal of the Royal Veterinary College, on “A balanced approach to addressing antimicrobial resistance”.

David Evans, Head of Agriculture at Morrisons, will discuss “Retailer’s perspective: Information available to the consumer”, and a talk on consumer pressure groups will be given by Raymond O’Rourke, a barrister specialising in food regulation and consumer affairs.

Other speakers include Jackie Atkinson, Director of Authorisation at the VMD, Adam Quinney, Vice President of the NFU, John FitzGerald, Secretary General of RUMA and journalist Olivia Cooper

NOAH Chief Executive Phil Sketchley will also be talking about the steps NOAH is taking to address the myths surrounding animal medicines in livestock production.

The event will end with an open discussion where delegates will have the opportunity to talk about some of the issues raised at the conference, examining how the different strands of the food chain might work together to achieve better communication to consumers in order to promote the positive role that medicines play in animal health, welfare and food safety.

NOAH’s last Food Chain Conference was held in 2011 and was on the theme of “Feeding The World”, and investigated the role that animal medicines have in worldwide food production and animal welfare.

Tickets for this year’s event cost £110 + VAT. The programme and booking form can be downloaded from the NOAH website www.noah.co.uk and is available on request from a.davis@noah.co.uk


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