British beef is still making its presence felt in France so we
can regain markets as soon as exports restart at the end of the
foot and mouth outbreak.
The English Beef and Lamb Executive (EBLEX) has sponsored a beef
recipe in a new 400-page book of humorous pictures of rugby players,
French chefs and great dishes.
Linked to the book is a rugby and cuisine event being held on
October 1 where EBLEX will be sponsoring a team in a rugby tournament
of French chefs and each team of eight is being coached by a retired
A gala dinner will follow the tournament and British beef will
be served to 250 guests at a new restaurant called SYDR run by
celebrity Chef Alain Dutournier in partnership with the French
rugby player Philippe Sella. The guests at the event will include
buyers and journalists.
EBLEX Head of Marketing Andrew Garvey said: "France has been
and remains a very important market for British beef and though
exports can't take place at the moment it is vital to maintain
as high a profile as possible.
"This is an ideal way to achieve it and will help us with
our export drive when we set out to regain the market once the
export ban is lifted."
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