THOSE animated cricketing heroes Beefy and Lamby will be back
on our TV screens hundreds of times during September in a new three-week
campaign by the English Beef and Lamb Executive (EBLEX).
The 20 second ads will appear on both national and regional TV
across the country and feature Beefy rubbing a red onion as if
it were a cricket ball, upsetting Lamby's plan to use it in with
his Quality Standard lamb dish.
Jane Ritchie-Smith, EBLEX Brand Manager said: " With more
than 300 television ratings, I should think that just about everyone
who ever watches TV will get the chance to see it between now and
the end of September on several occasions.
"We have slots during some very popular programmes including
Coronation Street, the X Factor, Parkinson, Emmerdale, Jamie Oliver
at Home and Deal or No Deal."
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