The sizzle of succulent pork is music to the ears and
that theme has been picked up as part of a £500,000
Love QSM Pork advertising campaign.
One of the advertisements in the campaign by the
British Pig Executive (BPEX) puts pork chops on a musical
stave while the other uses pork kebabs as kisses.
The adverts will be seen in a wide range of women's magazines
and newspaper supplements this month (Feb) and next and
will be backed up by an extensive PR campaign.
BPEX Consumer marketing Manager Chris Lamb said: "We
are taking space in magazines such as OK and Hello and
weekend supplements such as the Mail on Sunday to raise
the profile of the Quality Standard Mark and our 'Love
QSM Pork' message.
"The campaign will reach about two thirds of our
target audience which is mothers with children and they
should see it at least four times.
"The PR campaign involves competitions in major newspapers
which include the chance to get a full set of pork recipe
booklets as well as other prizes.
"In addition, the campaign is being featured in supermarkets
with more than 20 million special 'Love QSM Pork' stickers
being attached to a range of pork cuts to ensure customers
really get the message."
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