WHERE exactly does Beefy keep his Quality Standard Mark?
comes under close scrutiny in the latest TV advertisement from
the English Beef and Lamb Executive (EBLEX) which is to be screened
from Thursday (Feb 15).
Beefy and Lamby TV advertising campaign
The advertisement, part of EBLEX's two-year £14.2 million
beef and lamb promotion campaign, will be shown over a period of
four weeks in both its full 30 second version and in a cut-down ten
The campaign will also include online advertising
and Press ads running in national newspapers and women's magazines.
The humorous commercial entitled "Doppelganger" also features
a surprise guest appearance from another of the Cricketing world's celebrities.
Head of marketing for EBLEX, Andrew Garvey, said: "The advert
builds in an amusing way on our series of Beefy and Lamby TV commercials and,
I think, is bound to be highly eye-catching.
"I am sure the question of where Beefy keeps his Quality Standard
becoming a real talking point!"
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