The National Beef Association is calling on farmers to back its
campaign to persuade supermarkets to physically separate displays
of beef from different countries of origin by asking their MPs
to sign an all-party Early Day Motion (EDM 2804) supporting anti-mixing,
or co-mingling, practices at retail level.
House of Commons
Earlier this year the NBA persuaded local authority trading standards
advisors (LACORS) that consumers were confused when confronted with
a mixture of home produced and imported beef in chill cabinets and
other retail displays.
And to cement this agreement, and give errant supermarkets less wriggle room,
it has secured the help of Hexham MP, Peter Atkinson, who will present the following
Early Day Motion to the House of Commons.
“This House believes that informed consumer choice
is central to effective marketing of British meat and is concerned at increasing
reports of products from different countries being mixed up on some supermarket
It therefore calls upon all food retailers to ensure that they comply with the
guidance issued by the Local Authorities Coordinators of Regulatory Services
(LACORS) to retailers on applying the provisions of Article 16 (Regulation (EC)
No 178/2002 which sets out provisions governing the on-shelf presentation of
meat and meat products from different countries of origin.”
“We are pleased to have Peter’s support on this important issue.
He has impressed on us the need to have at least 50 signatures and so we are
asking all beef farmers to write to their local MP’s and persuade them
to sign up to the anti-mixing motion,” explained NBA chairman, Duff Burrell.
“Co-mingling confuses customers because it makes it more difficult to distinguish
cheaper imports from South America and other countries from the top quality local
product and this in turn helps to depress domestic cattle prices.”
“However if supermarkets who object to being prevented from mixing their
beef can be encouraged to move into line as a result of clear Parliamentary backing
for the LACORS guidance on physical separation between retail displays then more
consumers will be able to select their beef more easily.”
“Breeders, rearers, feeders and finishers should each make a copy of Mr
Atkinson’s EDM 2804 and send it to their MP explaining that if they give
it their backing by signing up to it they will be pleasing consumers as well
as helping to keep the British beef industry in business.”
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