Five egg collection vehicles sporting the Woodland Egg livery have been put on the road as part of the latest initiative from Sainsbury’s and Noble Foods.
Sainsbury’s and Noble Foods developed the Woodland Egg brand four years ago and it is now the leading free range brand of eggs sold in all Sainsbury’s stores.
A growing brand, there are now 200 egg producers and three million hens supplying Noble and Sainsbury’s with Woodland Eggs. Producers benefit from a price premium and in exchange must provide ranges with plenty of trees and adhere to additional welfare standards.
Noble Foods’ marketing manager Simon Wilson said: “The striking design of the vehicles with the strong woodland message will promote the brand to a much wider number of people and will be seen by thousands of road users everyday. Producers will benefit from this, and so will the Woodland Trust, the UK’s leading woodland conservation charity.
“The Trust receives a 1p donation on every dozen Woodland eggs sold. To date, the charity has received more than £250,000 to help fund tree planting projects throughout the country; a crucial step as the UK is currently one of the least wooded countries in Europe, with just 12 per cent woodland cover.”
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