Pork leg and loin roasting joints are the stars in the latest
sales figures which show overall increases of 10% for fresh and
frozen pork over the last 12 weeks, according to figures produced
by TNS for BPEX.
Mettrick & Son Ltd
In some retailers, leg roasting joints enjoyed a 33 per
cent rise while loin roasting joints were up as much as
37 per cent over the same period.
There was also a small increase in the value of the pork
bought at retail and the number of households buying also
BPEX Consumer Marketing Manager Chris Lamb
shows just how strong consumer demand is for pork despite
the recent price increases.
"TNS figures show growth
in sales in all major retailers over the last 12 weeks.
If you look at the last month or even year on year it is
showing the same upward trend.
"The month of March,
when compared with last year, showed a huge growth in roasting
"This is great news for the industry as it
means the demand is still there for English pork.
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