Consumers said they would be happy to pay a little more to help
British pig producers and now they have proved it according to
figures from the British Pig Executive (BPEX).
In the first month of this year there was a 12% rise in the volume
of pork sold despite price rises late last year.
On top of the figures
for fresh pork, sausages were up four per cent, bacon was up nearly
seven per cent and sliced cooked meats such as ham rose by four
BPEX Consumer Marketing Manager Chris Lamb said: "These
are magnificent figures and a real boost for the industry.
farmers have suffered rocketing feed prices and are losing more
than £20 for every pig sent to slaughter. A survey was
done to gauge consumer reaction to price rises to put the industry
back in the black.
"The vast majority of people said they were
only too happy to pay a little more and they have now proved it
by buying more pork and pork products more often.
rose at the end of last year but so far little, if any, of that
extra money has found its way down the supply chain to the producer."
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