More and more people are looking at food not only as fuel but
also as a pleasure to give satisfaction.
In recent years there has been growth in the premium end of food
markets, particularly the market for pork and pork products.
need to gain a greater understanding of the factors that motivate
consumers prompted the British Pig Executive (BPEX) to commission
The results enabled the identification of two
particular groups of consumers, 'foodies' and 'fuellies'
Foodies are likely to be
a mixture of ethical consumers attracted by the high welfare standards
that apply in Britain and connoisseurs looking for very high quality,
while fuellies simply see food as fuel.
Now a report, called 'The Future for Premiumisation', based
on all the conclusions drawn from the extensive research, has been
BPEX Chairman Stewart Houston said: "It is no accident
that the developments in the pig sector in recent years should
coincide with the trends outlined in the report.
"British pig producers have introduced animal welfare, production
methods and quality control systems that meet the concerns and
demands of consumers who can be classified as ethical or food connoisseurs.
"The industry's investment in product quality and innovation
in meal solutions has made pork and pork products more accessible.
We've been at the forefront of efforts to ensure products are adequately
labelled with meaningful country of origin information.
"This report, therefore, is timely. It sets out a greater
understanding of these consumers and draws insight and analysis
of the wider range of values that motivate them and influence their
"It gives greater direction for producers, processors and
retailers to develop not just the market as whole but also to exploit
the growing premium tiers."
Copies of the report are available
from Denise Price on 01908 844327, email firstname.lastname@example.org.
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