Lishman’s Butchers, of Ilkley, has launched a new
portfolio of home-cured Yorkshire pork products.
Butcher David Lishman with one of his new home-cured hams.
The move is in direct response to both consumer demand
and the business’s keynote aim to source British-labelled
locally produced meat products at every opportunity in
support of regional farmers.
David Lishman, owner of the Leeds Road shop, is a long-standing
champion of the “let’s keep it local” ethos.
He explained: “Earlier this year, we found it was
becoming more and more difficult to source quality bacon
and ham from British-reared pigs. That’s because
the majority of bacon and ham sold in this country is from
inferior imported pork.
“But, because the pork is then cured in Britain,
it can, through a loophole in EU regulations, be labelled
as British. This causes confusion for the British shopper
and leaves UK pig farmers in an impossible position.
“We decided to act to redress the balance and dug
out our old bacon curing recipe books. We have since thoroughly
tested many traditional curing recipes, adopted them for
modern-day production requirements and invested in new
plant and equipment.
“We are now producing and selling virtually 100%
Yorkshire home-cured hams and bacons that are of a much
higher quality than those bought in previously.
“We are doing everything possible to further support
our own hard-hit farming communities, who we have dealt
with extensively over the years.
“It’s all about keeping down food miles and
helping to boost the rural economy by encouraging people
to produce and purchase food locally.
“More and more of our customers are now wanting to
know where the meat they eat comes from and we are happy
to furnish them with this information.”
North Yorkshire pig farmer Mark Burton, left, is joined on the farm by Lishman's
Butchers shop manager Stuart Baker, centre, and apprentice butcher Joe O'Hare.
Lishman’s Butchers is sourcing regular supplies
of pork from award-winning fourth generation North Yorkshire
pig farmers Grant and Mark Burton, of Manor Farm, Wilberfoss,
Grant Burton explained: “We rear traditional free
range pigs and the natural welfare of the stock is very
important to use. We are pleased to be supplying quality
pigs to good, caring butchers like Lishmans on a regular
Lishman’s new home-cured Yorkshire pork products
are prepared on the premises in the newly-built in-house
meat preparation unit and oak smokehouse.
David Lishman added: “As a direct result of this
exercise, we have for the first time created a new mail
order website selling solely Yorkshire produce – our
own hams, bacons, sausages and black puddings, along with
other goods made specially for us in the county by local
The online shopping site – www.lishmansonline.co.uk -
has been purpose designed to open up access to Lishman’s
products to a much wider audience. It is now live.
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