British consumers have said 'yes' to digging a bit deeper
into their pockets to help secure the future of quality
British pork supplies according to a survey published today.
The pig industry is facing meltdown with feed prices doubling
yet only a modest increase in the retail price could pull
the industry back from the brink.
An overwhelming 78% of people polled who buy pig and/or
poultry products said that they would be prepared to pay
a few pence extra to cover rising production costs and
support British farmers. Of these, 42% said they would
be prepared to pay up to 10% with a further 36% happy to
pay up to 5%. The study was carried out by YouGov on behalf
of the British Pig Executive (BPEX).
Britain's pig farmers launched a campaign earlier this
month to persuade supermarkets to increase the prices they
pay following a 30% increase in production costs due to
worldwide rises in feed prices. Farmers are currently paid £1.10
per kilo for pigs that cost £1.44 per kilo to produce.
Without a price increase farmers stand to lose approximately £200
million in the next year alone and many face going out
The survey showed that only 9% of people agreed that farmers
are paid a fair price by the big retailers. But overall
support for farmers was high with 91% of people agreeing
that it is important for Britain to retain a strong agricultural
TV chef Antony Worrall Thomson is heavily involved in
the campaign. He said: "Consumers happy to pay more?
It sounds unbelievable but it's true. People really do
care about the food they eat and the people who produce
it. They want farmers to be paid a fair price and are prepared
to contribute a few pence more to protect the future of
British agriculture. This sends a really strong message
to the big supermarkets.
"We've got a great farming sector in this country,
which produces quality food as well as leading the world
on issues like animal welfare. That really is something
worth keeping. We want as many people as possible to visit
www.britishpigsareworthit.com and register their support
for the campaign."
Stewart Houston, chairman of both BPEX and the National
Pig Association said: "Were asking for modest increases
of a few pence on a pack of pork, bacon, ham and sausages.
The survey results show that many, many consumers will
be happy to pay this. If passed on to farmers this will
help to safeguard the British Pig Industry.
"Farmers need this increase now as many are facing
ruin. Supermarkets pride themselves on listening to consumers.
Well what consumers are telling them is that farmers should
receive more from supermarkets. It's time for retailers
"I'm delighted that some of the major retailers are
starting to raise their prices. We need to see this extended
to include all British pork, bacon, ham and sausages and
the money passed back to farmers".
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