SPECIALIST producer Richard Vaughan has thrown his weight behind
moves to boost British meat exports.
His firm, Pedigree Meats, of Herefordshire, supplied the meat used
on the English Beef and Lamb Executive (EBLEX) stand at the Salone
del Gusto in Turin, Italy.
The meat itself was from Ryeland sheep, a breed which was developed
in the Ross area and was called "the sweet meat of Herefordshire".
The Salone is part of the Slow
Food movement which aims to counteract fast food and fast life, the
disappearance of local food traditions and people's dwindling interest
in the food they eat.
Those aims fit in with Robert's philosophy which is to produce top
quality meat which he now supplies to individuals and Michelin starred
He said: "If the chateaux can do it for wine, I could see no
reason why I couldn't do it for meat.
"The supermarkets are taking the cheaper end while, to continue
the wine analogy, I am producing something more like the Chateau
"I am supplying not only to individuals but also to Heston
Blumenthal and restaurants such as the Gavroche."
The beef on the stand was traditional Hereford, supplied by the
Rare Breeds Survival Trust.
MLC Export marketing Manager Jean Pierre Garnier said: "We
are extremely grateful to both for the help they gave and the superb
quality of the meat on display which made a real difference to our
Promoting English Beef and Lamb with Gusto
British Livestock at Polagra 2006
Limousin at Polagra Agricultural Fair