THE Beefy and Lamby TV adverts enter a new phase next week with
the screening of a commercial promoting Quality Standard Beef
Beefy and Lamby TV campaign
The new animated advert, which will be seen for the first time on Monday (March
6), is part of a wide-raging campaign by the English Beef and Lamb Executive
(EBLEX) to help older beef back onto the market following the changes in the
over thirty month rules.
The commercials spearhead a wide-ranging basket of activities
which include work with the SportsAid charity, promotions with
supermarkets and independent butchers and a raft of publicity work
including radio interviews with former England cricketer Ian "Beefy" Botham.
A special limited edition recipe booklet "Mince Magic" featuring
recipes from major sporting stars is also being produced as part
of the EBLEX package.
EBLEX Chief Executive Richard Ali, said: "It is extremely
important for the whole industry that beef from older cattle achieves
a smooth return in volume onto the market.
"The campaign will draw the attention of consumers to quality
minced beef and remind them of the myriad ways in which it can
be used as part of a healthy, balanced diet."
Sports Back Quality Beef Mince
and Lamby Back in the Crease
and Lamby Prove Big Hitters