Business was to the fore at Livestock 2012, staged at The NEC, Birmingham on Tuesday 4 and Wednesday 5 September.
“The rebranded event which attracted a record 530 exhibitors lived up to its reputation as being the business to business event within the sector, a fact which differentiates it from other shows,” commented Nick Everington, chief executive of its organiser, the Royal Association of British Dairy Farmers.
“Exhibitors, both indoors and outdoors, reported quality enquiries and record levels of business regardless of the fact that many farmers had taken the opportunity to make the most of the good weather and catch up on harvesting operations after the wettest summer on record for 100 years. Furthermore, Livestock 2012’s international visitor lounge attracted representatives from 19 different countries ranging from Algeria to Zambia.
“In addition, visitors were keen to take home new information and advice from the 55 seminars and debates which were carefully designed to be thought provoking and practical so they could be readily applied on return to the farm the following day.
“We were particularly pleased by the industry’s response to our developments which over the last three years since relocating to The NEC have increased the event’s appeal to all farmers with livestock. Trade stand numbers have increased during that period by 10%, and the space they occupy by 28%. We look forward to building on that success in 2013 as we reschedule the event to the first week in July in the interests of all livestock farmers and creating the opportunity for them to get away from their farms to gain more knowledge and do business.”
The event’s name has changed eight times since its inception in 1876. Initially it was called the Dairy Show before evolving to the Royal Dairy Show, Royal International Dairy Show, National Dairy Show, International Dairy Farming Event, Dairy Farming Event, European Dairy Farming Event, Dairy Event and today’s Dairy Event and Livestock Show.
The show location has changed four times. From the Agricultural Hall, Islington to Olympia, London to Great Yorkshire Show Ground, Harrogate to Stoneleigh Park, Kenilworth to The NEC, Birmingham.
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