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John Deere Tops Innovations Medal Table
2012-08-22

According to research conducted by Eichberg Consulting, a German market strategy consultant for agribusiness and trade shows, John Deere leads the list of Europe’s most innovative agricultural equipment manufacturers.

SIMA gold medal

The findings are based on a survey of medals and other innovation awards made to individual brands at Europe’s nine most important agricultural equipment trade fairs since 2010. The list ranking John Deere as number one is laid out like the Olympics medal table, with a sliding scale of points awarded for gold, silver and bronze awards (see below).

“This list recognises our ongoing worldwide investment in research and development, which reached a record level of more than US$1.2 billion in 2011,” said Chris Wigger, Deere & Company’s vice president, sales & marketing. “The assessment also reflects the R&D commitment of our European factories and of the European Technology Innovation Center in Kaiserslautern.”

The Eichberg Consulting medal table recognises the innovation awards of the following European trade shows: Agritechnica 2011 (Germany), SIMA 2011 (France), EIMA 2010 (Italy), Agromek 2010 (Denmark), Agribex 2011 (Belgium), FIMA Agricola 2012 (Spain), Agro-Mashexpo 2012 (Hungary), Agrosalon 2010 (Russia) and Techagro 2012 (Czech Republic).

 

 

Eichberg Consulting Top 10:

Rank

Brand

Points

1

John Deere

58

2

CNH/New Holland

57

3

Lemken

39

4

Claas

38

5

Krone

28

6

Amazone

26

7

AGCO Fendt

25

8

Kverneland Group

24

9

CNH/Case IH

18

10 Same Deutz-Fahr

16

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