Kirklees butcher, farmer and grazier J Brindon Addy has been named the best in the North of England after proving itself a cut above the rest in the annual Butcher’s Shop of the Year Awards 2011.
Cock of the north – butcher Brindon Addy is pictured centre with Ed Bedington, right, editor of Meat Trades Journal, and Keith Fisher, butchery development manager at award sponsor BPEX.
Addy’s shop in Hade Edge, Holmfirth, impressed the judges from awards organiser Meat Trades Journal as it scooped the prestigious prize in the annual awards at The Landmark Hotel in London.
The judges were particularly impressed with how the village butcher had “not rested on its laurels, with a host of new initiatives underway,” including a new range of hampers, developing local internet sales and attending the local farmers’ market. The business is also planning an extension to the existing shop.
They added: “The present shop is an oasis of butchery delights with clearly defined rooms for the sale of fresh meats and delicatessen products.”
Brindon Addy has been sourcing meat and poultry from local farmers since establishing the business in 1993. In fact, all beef and sheep farmer suppliers are located within 15 miles of the shop and Addy’s own farm business is growing and set to expand further as it seeks to raise more of its own livestock.
As well as Brindon’s own prime lamb-bearing agricultural land, his father-in-law has 20 acres, while his brother-in-law has taken on 90 acres of land down the road from the shop. “We are planning to supplement our own lambs by rearing beef cattle and selling them in the shop,” he explained.
Brindon Addy is pictured left at the Q Guild Smithfield Awards with Ainsley Harriott.The business is no stranger to success in the meat trades competition arena. Only the previous week, Addy’s won two gold medals at the annual Smithfield Awards, organised by the Butchers Q Guild and held at The Butchers Hall in London.
One fell to Addy’s Nookie Pie, a steak and ale pie made with locally brewed Nook Oat Stout from The Nook Brewhouse, based at The Rose & Crown pub in Holmfirth, the second for the shop’s home-made sausage rolls. They were presented to Brindon Addy by the celebrity tv chef Ainsley Harriott.
Brindon who is north-east regional chairman and national vice-chairman of the Q Guild, the UK’s top independent butchers’ organisation, was also chosen as Meat Buyer of the Year in the 2009 Pig & Poultry Marketing Awards.
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