Beef Shorthorn leads Morrisons Traditional Beef Scheme
2011-09-22

A load of Beef Shorthorn cross steers left Adziel, Strichen, Fraserburgh this week for Woodhead Bros’ Turriff plant destined as the first kill of finished cattle signed up for Morrison’s Traditional Beef Scheme launched earlier this year. Branded native beef is scheduled to be launched on the supermarket’s fresh meat counter next month.

The scheme which singles out Beef Shorthorn cattle and their crosses for a 20p/kg premium over Woodhead’s base price, or up to £75 a head, has already attracted tremendous support, says Morrison’s farm operations manager, Andrew Loftus. “We are very pleased that almost 200 farms have signed up to the Morrisons Traditional Scheme, and that Beef Shorthorns are their crosses are making a significant contribution to the 16,000 native breed cattle we require each year to supply our three Woodhead Bros abattoirs.”

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