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Stackyard News Apr 09

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Aberdeen-Angus Cattle Society Launches Brand New Website

The Aberdeen-Angus Cattle Society is delighted to announce the launch of a brand new society website

The new Aberdeen-Angus home page.

The new Aberdeen-Angus home page.

Explaining the reasoning behind the new site, the Society’s brand development manager Chrissie Lawrence said: “The intention was to create a market leading pedigree website, but with a difference. This new site is incredibly news driven with a strong community feel.

“The Society’s brief given to web developers Honest Ideas was to have a one-stop-shop for its breeders, commercial producers and its youth development members. We will be covering all the major summer shows and sales live from the ringside in the form of a blog, with plenty of pictures and video coverage.”

The new site also has a dedicated consumer area which will have a far greater focus on supermarket and retail stories, recipes and customer interaction.

Also new is a dedicated youth development area. “Since appointing Gayle Bersey as a new youth development administrator the Society has great plans for the programme, so having an area to cover events and features on members and trainers is a great addition,” added Miss Lawrence.

“The Aberdeen-Angus Cattle Society is committed to delivering an extended range of member services and our new website is designed specifically with this in mind. We are delighted to be the first breed Society to have adopted this new format and look forward to developing the site as our principal communication format for our members and for the wider beef industry,” said Ron McHattie the Society’s chief executive.

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