Sheep producers are enjoying a buoyant trade at home and abroad, according to NSA Chief Executive Peter Morris. He will tell the NSA Cymru/Wales AGM that the wide variety of outlets developed by the industry is a main driver but trade has also has been boosted by the weakness of sterling.
He added: "There is a lot to be positive about and it's important that we appreciate the wide variety of marketplaces that have been developed over the years by bodies such as Hybu Cig Cymru. This is also helped at present by the weakness of the pound against the euro.
"Then there is the increasing importance of the ethnic market at home and abroad and obviously we are producing a product that is wanted. There is strong demand by the French consumers in particular.
"We are demonstrating again as an industry that if the marketing conditions are favourable then high quality British lamb can command the price it deserves. We have to keep promoting our product to ensure it is in the spotlight across the spectrum of outlets."
Peter Morris added that Hybu Cig Cymru, whose promotional activities are funded by levy payers, were doing an excellent job.
The NSA Cymru/Wales AGM will be held at Hafod y Hendre at 2pm on Thursday 26 February. All are welcome please contact the Secretary for further details. Helen Davies tele 07976 803066 or email email@example.com
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