A family-run agricultural engineering firm in Lincolnshire is
confident of expansion this year following its appointment as one
of ten new retail sales and service dealers for the McCormick tractor
Looking forward to business expansion – Marc
(left) and Jenny Shepherd, with parts manager Philip Parrish and
service technician Andy Davey.
According to Marc Shepherd of MW Shepherd, Legbourne near
Louth, the wide-ranging appeal of the McCormick range – which
includes tractors from handy compacts to heavy-weight arable and
contractors’ machines – provides plenty of scope for
attracting new customers.
“In past years we’ve specialised in supplying tractors
and equipment to livestock farmers,” he says. “But
with McCormick we have a great opportunity to break into the arable
sector because of the features and performance of the higher horsepower
models in the range.”
A positive sign for Marc’s prospects is that despite McCormick
not being represented locally, farmers have been prepared to purchase
its tractors from dealers some distance away, when traditionally
they like to source from as close to home as possible.
“It shows that McCormick already has quite a following in
the area,” he says. “In recent years, I’ve been
offered other tractor franchises and have turned them down. But
McCormick is a different matter; it’s a strong tractor range
and the franchise gives us a great opportunity to develop our business
The MW Shepherd team now represents McCormick in an area that
extends from the Humber southwards almost to Skegness, where it
borders the territory covered by Robert H Crawford & Son at
Frithville near Boston, and westwards from the coast to Scunthorpe
and Horncastle, where it meets the territory covered by Grundy
Agricultural at Washingborough near Lincoln.
As part of the ARGO Group, McCormick is an important element of
a global business that in 2006 generated sales worth more than £620
million. In Britain, McCormick is the fourth most popular make
of tractor, with a range that extends from the 28hp to 47hp CT
compacts, suitable for use on smallholdings, in horticulture and
for landscape maintenance, to the award-winning McCormick XTX models
spanning 170hp to 213hp.
“Between those extremes are the C-Max, CX, MC and
MTX models that are widely used on stock and arable farms,” says
Marc Shepherd. “I’m looking forward to introducing
existing and new customers to what McCormick has to offer and backing
up any purchases with good service and parts support.”
Marc and his wife Jenny, who looks after sales administration,
are supported in the parts department by Philip Parrish and in
the busy service/repair workshop by Andrew Davey and Carl Smith.
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