Skipton Auction Mart’s growing influence as a leading northern
events venue, coupled with its major impact on the regional economy,
was clearly demonstrated when the mart hosted the National Beef Association’s
national beef event, Beef Expo 2007. (Thurs, May 17)
CCM stand at Beef Expo 2007
Organisers said this year’s Beef Expo was the biggest and
best since the annual event was launched 10 years ago, with a record
attendance of almost 6,000 visitors, a record 155 trade stands and
23 beef breed society demonstrations.
Hosts Craven Cattle Marts (CCM), also one of the main sponsors, said
it was the biggest single event to be held at their Skipton site
since they moved there in 1990. Traffic management and park-and-ride
schemes were successfully put in place to cope with visitor numbers,
handled by PL Security Services, of Pateley Bridge.
Beef Expo also marked the start of a major push by the National Beef
Association to promote top quality British breeding stock to international
buyers. Over 30 overseas guests from Poland, Portugal, Germany, Belgium,
France, the Czech Republic, Nigeria and the Republic of Ireland joined
thousands of beef farmers from throughout the UK and Ireland.
As a direct result of the influx, Skipton and the wider Craven area
benefited significantly, particularly in the demand for accommodation
right across the region. Sue Swales, manager of Skipton Tourist Information
Centre, said every single hotel and b&b room in the town was
booked on the eve of the event. “It had a major impact on midweek
accommodation requirements,” she commented.
Anthea Rathlin-Jones, CCM’s arts development programme and
events manager, said: “Beef Expo, which was a year in planning,
is the biggest single outside event we have ever staged at the mart.
It proved a huge success, with the traffic management and parking
schemes put in place working really well.
“Beef Expo has helped raise the profile of Skipton and the
wider area both nationally and internationally, also having a beneficial
impact on both the local and rural economies.
“Equally, it has cemented the reputation of Skipton Auction
Mart as a major venue in the north for staging events of national
importance and - through the Mart Theatre - as a rural centre for
culture and entertainment. The facilities here are superb and occasions
such as Beef Expo are both fundamental and crucial to what I am trying
to deliver here in crossing borders between the arts and agriculture.”
CCM general manager Jeremy Eaton stressed: “Big national events
such as these help subsidise the operation of livestock markets at
Skipton, which will always remain our core business activity in support
of the regional agricultural communities.”
Driffield farmer and Limousin cattle breeder Jim Bloom, chairman
of the Beef Expo organising committee, added: “We need to say
a very big thank you to CCM. They have done everything we asked of
Beef Expo 2007 Seals Cattle Export Links to Twelve Countries
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Focus on Profitability at Beef Expo 2007