NFU Scotland is set to launch a high profile new Scottish food campaign
aimed at highlighting all of the positive things delivered by Scottish
farming and Scottish farmers and persuading people to back Scotland
by buying Scottish food and drink.
The launch of this new campaign, entitled “What’s
on your Plate?” will take place at 12noon on Wednesday
13 June in a field adjacent to the Norton House
Hotel, Ingliston, Edinburgh!
The launch itself will include a taxi bearing the What’s on your
Plate? branding, as well as the NFU Scotland Board of Directors enjoying
some fine Scottish food in the middle of a field! To find out more,
Jim McLaren, NFUS President, said:
“Few of the 60 million people living in the UK today come into direct
contact with farming or farmers.
“However, several times a day, 365 days of the year, every year of
their lives, every member of the population comes into contact with the
superb quality produce that farmers provide. From milk for their cereal
to the chicken or beef in their lunchtime sandwich to the carrots with their
evening meal (to name just a few!) farmers provide the population with the
quality food and drink that reaches their plates (and glasses!) every single
day – and which tastes great!
“But Scotland’s farmers deliver far more for the population
than just food and drink. They take care of our beautiful countryside,
protect valuable flora and fauna, support rural communities, contribute
to the fight against climate change, provide healthy alternatives to junk
food and take great care of the animals that they nurture.
“This campaign is all about explaining these benefits to consumers
and persuading them to support Scottish farming by buying Scottish food
and drink. More/…
“Scotland needs its farmers, and those farmers need support from
the most important people within the food supply chain – consumers.
“Small things can make a real difference. Our website and promotional
material highlights a number of things that consumers can do to show and
act upon their support for Scottish food and drink.
“To name just a few, we are asking consumers to read labels carefully
and look out for Scottish produce when they are shopping; we are asking
them to suggest that their children’s school organises a farm visit;
we are asking them to use our seasonal chart to target Scottish foods when
they are season and we are asking them to pledge their support for Scottish
food and drink.
“I very much hope that people the length and breadth of the country
embrace this campaign and help us to ensure that the quality food for which
Scotland is famous continues to grace the dinner plates of the nation.”
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