Country Land and Business Association (CLA), Wales Director, Julian
Salmon, has welcomed the announcement by Tesco of measures to support
UK dairy farmers by giving them a fairer share of milk prices and
an increased choice of local milk as a victory for consumer pressure.
Julian Salmon said: "Tesco's intention to raise the price farmers
receive to around 22 pence per litre without penalising consumers
is a welcome move. To the dairy industry, as Tesco would say, "every
little helps" and this could make a big difference to a lot
of dairy farmers. I would very much hope that other supermarkets
"Tesco acknowledged that their customers were not happy with
the pressures that dairy farmers were receiving from all sides, and
I am particularly pleased that the supermarket has also announced "local
choice", a new deal that will provide opportunities for those
producers in a position to be able to supply locally branded milk
to stores to meet the increasing demand for local produce.
“These moves are a clear indication that the CLA's Just
Ask campaign, which encourages consumers to ask where their food
comes from, has struck a chord with the public. The CLA asks consumers
to keep up the pressure, and just ask where their food comes from,
whether they are dining out, grabbing a snack or buying a bottle
Bridgend milk producer, Rhys Lougher, who received a Highly Commended
in the CLA Rural Business Challenge Award last year for his direct
sales business, welcomed the move. He told national and regional
television that the industry was very heavily weighted in favour
of the supermarkets.
"The farmers get the majority share of the profits", he
added. "And I think it's fair to say we do the majority share
of the work. We work long hours and most of the investment is put
in on the farms."
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welcomes Tesco's milk price increase
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