Tesco is one of the last retailers to introduce this kind of initiative
but it's good that they have acknowledged the issues in the dairy
industry - and the fact that they are addressing these issues is
good for farmers.
Sainsbury's Chief Executive Justin King
At the NFU conference in February, Justin King clearly pledged Sainsbury's
ongoing commitment to the dairy industry - and by April 2008 we will
have paid a £10million premium directly to farmers.
We believe that the market is best served by initiatives which
connect farmers directly to consumers - for example, with Farm
Promise milk, launched in April 2006, we pay a fair premium and
make a contractual commitment with farmers to support them in converting
to organic milk production.
We source 25 million litres of milk a year on a local basis, which
is primarily sold through our regional convenience stores with
the local farmer identified on pack.
In the past two weeks our agricultural manager and milk buyer
have travelled around the country meeting the farmers in our recently
established Dairy Development Group to confirm premium payments
and discuss the potential for added value products.
welcomes Tesco's milk price increase
Welcomes Tesco Milk Price Move
State Veterinary Service to become Animal Health