UK dairy producers will now have access to the most advanced
and extensive ‘breeding calculator' in the industry
in the form of a new mating programme devised by Semex.
The newly launched Semex ‘PROMATE' breeding programme
provides an extremely high level of inbreeding control with the
facility to enter sire and maternal grandsire data into the system.
The PROMATE system utilises an extensive database of sires, from
both Semex's own award-winning portfolio and also across
the industry. By offering such an extended breeding pool, Semex
advises that the programme will be key to enabling producers to
enhance their genetic selections and improve herd longevity and
performance. With individual producer requirements factored into
the equation the system ensures highly accurate and personally
tailored breeding recommendations.
“PROMATE is the most sophisticated, flexible and farmer-friendly system
in the industry and promises to be a very important tool for progressive pedigree
and commercial breeders,” said Andrew Axford, Semex Southern Sales Team
Leader. “Its main strengths are that it reduces losses resulting from
inbreeding as well as giving breeders the widest possible sire choice - enabling
them to improve the traits they need for their business to prosper. It is also
an incredibly straightforward system to use: Following an initial herd assessment
by your fully trained Semex advisor, each cow's scores are entered into
the PROMATE program to calculate a complete recommended sire report with various
options, including lower-priced or high-fertility sires for cows that have proven
difficult to get in calf.”
To ensure that producers – both Semex and non-Semex customers – have
ready access to the new service, Semex has trained its entire team of regional
breeding advisors in its use, which means they can respond quickly to customer
enquiries and offer a fully accessible and efficient service. The service is
free of charge to Semex UK customers.
For further information on Semex UK products and services contact your local
area manager or Semex UK head office on 0800 86 88 90.
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