THE murkier side of Christmas has been revealed in a survey carried
out by the English Beef and Lamb Executive (EBLEX).
One in ten Christmas cooks openly admit to having committed Festive
Fraud by passing off pre-prepared food as their own.
The shock survey shows:
• 40 per cent of fakers pass off pre-cooked meat as their
•55 per cent admit using pre-prepared vegetables and
• A massive 80 per cent claim a bought-in pud is their
Now EBLEX has committed itself to fighting this heinous offence by
launching a 24-hour Roast Rage freephone hotline manned by a team
of professional chefs and offering round-the clock advice and tips
on cooking the Christmas meal.
And to help in the ideas department as well a range of gourmet Christmas
recipes have been put on the Roast Rage website at www.beefyandlamby.co.uk/roastrage.
Brand Manager for EBLEX, Jane Ritchie-Smith, said: “We have
made it our Christmas mission to fight Festive Fraud and make Christmas
cooking a pleasure instead of an ordeal.”
The Roast Rage hotline is: 0800 345 7205. Keep it by you – just
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