A fresh approach to controlling rats and mice by taking the greatest
possible advantage of their natural behaviour was unveiled by pest
management specialists, Sorex at the Dairy Event this week.
Set out in a special farmer’s guide available free of charge
from the company at the Event, the Think Rat approach promises
to help dairymen address the increasing challenge of modern rodent
control with well-planned rodenticide programmes that exploit key
elements of natural rat and mouse behaviour.
“Increasing food and environmental safety requirements on the
one hand and increasingly poor bait consumption on the other means
rodent infestations are proving more and more difficult to tackle
in many cases,” explained Sorex rodenticide manager, Martina
Flynn. “At the same time farm assurance schemes are demanding
more thorough control than ever before.
“To help producers address this multiple challenge we’ve
developed an integrated behaviour-led control approach with leading
independent pest control specialist, Adrian Meyer. Linked to our patented
new Fortec technology which revolutionises rodenticide bait formulation,
this promises to ensure the most rapid, complete and reliable rodent
control in the safest possible way.”
Authored jointly by Adrian Meyer and Sorex rodenticide development
manager, Sharon Hughes, the 12-page Think Rat Guide examines, in turn,
three vital ingredients for greater rat and mouse control success.
First, it provides a good understanding of how rats and mice live
and feed. Then it establishes ways of using this understanding to
better plan regular control programmes around this behaviour. And
finally it shows how the best baiting technology can be employed to
fully exploit it.
“Taking the maximum advantage of rodents’ natural behaviour
in general and their feeding behaviour in particular offers major
opportunities for improving the extent and speed of farm control,” insisted
“Our research and field studies have shown it can be hugely
valuable in increasing the appeal of rodenticide baits to rats and
mice, encouraging them to consume more bait sooner, and holding them
longer at baiting points even in the presence of other foods.
“All of which ensures as many rats and mice as possible consume
a lethal dose of rodenticide as fast as possible. Which, in turn,
gives the opportunity to reduce the baiting period, so minimising
the risk to pets and other wildlife.
“We are convinced that behaviour-led baiting has to be the
best way to achieve the levels of rodent control, food safety and
environmental security required today on dairy farms today,” she
Copies of the Think Rat Guide are available from Sorex on 0151 420
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