BEEFY and Lamby were back on TV on Monday (September 4) as they
spearheaded a new four-week advertising campaign for Quality Standard
beef and lamb.
Beefy and Lamby The latest English Beef and Lamb Executive (EBLEX) campaign also
features a series of four brand new press advertisements all aimed
at increasing awareness and understanding of the beef and lamb Quality
As part of the campaign, which will run throughout September, EBLEX
will be supplying promotional kits to both supermarkets and independent
butchers, which are members of the Quality Standard Scheme.
The supermarket kits include recipes for lamb dishes and the butcher
kits include posters and recipes with the theme “Something
Special This Autumn”.
Jane Ritchie-Smith, EBLEX Brand Manager, said: “Research has
shown us the vast majority of consumers love the Beefy and Lamby
characters and sales reflect this when the TV and press ads are shown.
“The ads deliver key messages about the provenance and eating quality of
Quality Standard beef and lamb and encourage consumers to visit www.beefyandlamby.co.uk for more information.”
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