A radical new bait technology has been launched this autumn to
dramatically increase the speed and reliability of farm rat and
mouse control while reducing its environmental risk by taking the
greatest possible advantage of rodents' natural feeding behaviour.
Developed by leading pest management specialists Sorex, Fortec
exploits the clear preference of foraging rodents for foods with
In so doing, it helps overcome the instinctive wariness of rats
to new foods while encouraging both rats and mice to feed for longer
in the presence of alternative food sources.
Unlike all other baits which are of a consistently uniform appearance,
texture, taste and smell, Neosorexa Gold - the first bait employing
the technology - includes a balance of patented foraging grain
of a clearly different size, colour, shape, texture, smell and
taste to the treated cut wheat base.
"Ironically, we've developed Fortec from welfare studies
designed to improve the well-being of captive rodents," explains
Sorex rodenticide development manager, Sharon Hughes.
"Studies which show that rats and mice will consume more
of any foodstuff more rapidly and readily if it possesses a variety
of different looks, feels, tastes and smells. This appears to make
it altogether more immediately and universally appealing.
"Incorporating this understanding into a bait means we can
ensure more is eaten sooner, increasing the speed with which a
lethal dose of rodenticide is consumed," she points out.
"Which, of course, allows the period over which baiting needs
to continue to be reduced - and with it the risk to pets and other
wildlife as well as to stored foods."
Extensive scientific and field studies have enabled Sorex to give
Fortec the greatest overall rodent appeal by formulating foraging
grain pellets of the optimum size, shape and texture; by using
the optimum concentration of the most attractive flavouring; and
by incorporating them in the treated bait at a carefully researched
The net result is a cut wheat bait which controlled trials show
has a Palatability Ratio (the standard industry measure of field
acceptance) nearly three times that of the market-leading Neosorexa
formulation with rats and almost twice its level with mice.
Furthermore, field trials show average rat bait takes for the
first two days of treatment averaging an impressive 86% of pre-baiting
levels compared with 68% for highly-valued standard Neosorexa.
"By appealing more completely to their natural feeding behaviour,
Neosorexa Gold overcomes rats' wariness far more effectively than
standard baits," reports Sharon Hughes. "It also ensures
mouse bait takes continue to be high even with the availability
of other attractive food sources.
"We have no doubt this breakthrough will help UK farmers
tackle the growing challenge of ensuring safer and more cost-effective
rodent control to the best farm assurance standards."
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