Netta de la Cour, Marketing Manager with a leading London-based
events company, has been appointed as the new Beef Better Returns
Project Manager for the English Beef and Lamb Executive (EBLEX).
The 31 year old farmer's daughter from Norfolk brings
a wealth of experience with her, having helped organise Smithfield
2004 and a number of other high profile trade and consumer shows
She is also actively involved in the Murray Grey breed and has
showed the cattle at various events around the country.
Based initially in Newmarket, she will be working with EBLEX Industry
Development Manager Chris Lloyd and other technical members of
the EBLEX team to organise and co-ordinate a comprehensive programme
of free events for English beef producers.
These will be delivered with supporting EBLEX beef technical publications
as part of the three year Defra-funded Beef Better Returns Programme
The events, which support the four main beef production systems
in England - suckler cows, suckler finishing, dairy bull finishing
and beef x dairy finishing - are scheduled to start this Autumn.
They will focus on the Beef BRP's five key delivery themes of:
- Better breeding
- Better fertility and health
- Better feeding
- Better selection
- Better systems and costings.
Plan ahead realistically for finishing stock buying
NBA asks Bord Bia for clarification on beef exports to UK
The Stabiliser: the modern functional suckler cow