For the first time, agricultural equipment industry leader Case
IH will share the spotlight with Ferrari at two Formula One racing
events in North America this summer.
Ferrari team cars will feature prominent Case IH decals during
the Canadian Grand Prix in Montreal, June 25; and the U.S. Grand
Prix in Indianapolis, July 2.
"This is a great opportunity for Case IH to share the global
stage with world-renowned Ferrari," says Mario Ferla, president,
Case IH. "Both are famous for their powerful products and
their signature red colour, as well as for setting a standard of
excellence in their respective industries.
"We are delighted that Fiat, Ferrari's majority owner, has,
for the first time, allowed its logo to be replaced on the Prancing
Horse's Formula One cars. This sends a strong message about the
importance of Case IH, also a member of Fiat Group," Mr Ferla
The Ferrari team is led by Michael Schumacher, the seven-time
world drivers' champion, and Felipe Massa. The Ferrari Formula
One team has won a record 14 Constructors' Championships, including
six consecutive titles during 1999-2004.
"Since the Ferrari brand and Formula One racing team have
long traditions of distinction, it's fitting that Case IH - with
its own proud heritage - will be a part of the 2006 Grand Prix
season," Mr Ferla says.
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