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Beef 'Hero CD' To Inspire QSM Caterers
26/05/06

INFORMATION on beef butchery techniques, recipe ideas and regional beef breeds are all contained on a unique CDROM produced for caterers by the English Beef and Lamb Executive (EBLEX).

sirloin

Distributed to catering members of the EBLEX Quality Standard Scheme, the CDROM aims to inform and inspire chefs about beef as a quality ingredient.

Issued as part of the recent EBLEX St George's Day 'Heroes' Campaign, the beef CDROM is the sister publication to EBLEX's highly successful 'Lamb: Our Culinary Heritage' CDROM, issued recently to the catering sector.

Food Service Project Manager for EBLEX, Hugh Judd, said: "We know that chefs and caterers are busy people, always looking for new recipe and preparation ideas and information on food provenance.

"The overwhelming reaction to the EBLEX lamb CDROM showed there is a real need for this sort of information to be made available in a concise, easy-to -use format. This new beef CDROM means caterers and chefs can add value to their customer offering on the plate and on the menu - and helps drive demand for Quality Standard beef."

Caterers wanting to join the Quality Standard Scheme should call the Scheme hotline on 0800 781 4221.

link Quality Standard Mark firmly established
link Get Fresh With Beefy and Lamby at Chelsea Flower Show
link £5.5 Million Boost For Beef
link A Taste Of The Orient - BPEX
link Fight to establish post-export price levels for prime cattle

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