The Guild of Agricultural Journalists and John Deere Limited
have announced the dates of this year’s week long training
course for potential agricultural and horticultural journalists
- Sunday April 9 to Tuesday April 11, 2006, with further dates
to be confirmed for work experience placements.
Now in its 14th year, the course is designed to support one of
the principal aims of the Guild of Agricultural Journalists - that
of promoting schemes for the provision of suitable entrants into
agricultural and horticultural journalism.
Many of today’s journalists and PR executives working in
the land-based industries received an early boost to their careers
from winning a place on previous John Deere Training Award courses.
Several are currently employed on established journals such as
Arable Farming, Farm Business, Farmers Guardian, Farmers Weekly,
The Groundsman and profi international.
Andrew Faulkner, who attended the course in 1992 and is now editor-in-chief
of the monthly specialist machinery magazine profi international,
“The Guild of Agricultural Journalists’ John Deere
training award provides a good introduction to the basic skills
required to become a technical journalist. In addition, the opportunity
to gain experience and personal contacts, while on placement with
a specialist magazine, is a valuable start to anyone’s career.”
The John Deere Training Award is aimed at students keen to work
in the agricultural and horticultural media, and at journalists
or public relations staff who have less than 12 months practical
There are 10 places available on the course, which is in two parts.
The first two days, at John Deere’s headquarters in Langar,
Nottingham, involve lectures by experienced Guild members and training
consultants, and practical exercises that cover the main media
The final three days see each of the selected course members given
practical work experience at one of a range of specialist magazines,
newspapers or PR consultancies across the UK.
At the end of the course, each person has to write a news story
based on a press briefing given at the end of the two days of lectures.
A judging panel awards a £250 cheque and the handsome John
Deere trophy to the winner, with the presentation taking place
at the Guild’s Royal Show reception in July.
The course is completely free of charge, although successful applicants
will be expected to cover their own out of pocket expenses. For
further details please contact Steve Mitchell.
The photograph shows last year’s GAJ/John Deere Training
Award participants at the traditional end of course ‘ride
and drive’ session.
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