Ledbury-based farm machinery dealer Richard Tooby (right) receives
his 'Dealer of the Year' award from Landini UK area
manager Paul Roberts.
Top dealer in Landini's southern
region for 2005
Sells and services tractors in Herefords, Worcs and Glos
Unique high-clearance tractor makes
impact with soft-fruit growers
A Herefordshire engineering business servicing the machinery needs
of farming, fruit growing, horticultural and groundcare operations
in the area, has received recognition for its sales performance
and standard of aftercare service.
The award - Southern Dealer of the Year 2005 - was
presented by Italian tractor maker Landini to Richard Tooby Farm
Services, Hereford Road, Ledbury for its outstanding sales and
service record over the past 12 months.
“Richard has always been an enthusiastic retailer of Landini
tractors and is recognised in his trading area for high standards
of product knowledge and after-sales customer service,” says
Paul Roberts, Landini UK area manager. “But he and his team
had an exceptional year in 2005 and is a worthy winner of our annual
Richard and Jenny Tooby have been running their farm machinery
dealership for some 14 years, selling Landini tractors and a range
of implements to go with them, together with spare parts, workshop
tools and other 'countryside essentials'.
The tractors are increasingly popular in the area thanks to a
range of sizes and power outputs that meet pretty well every need
like the Powerfarm and Vision models for yard and field work on
livestock and arable farms to the compact Rex that works in orchards
But it is the latest design - a unique high-clearance four-wheel
drive model - that has caught the imagination of strawberry
growers in the area.
“The Landini Powerfarm HC has large diameter wheels all
round instead of the usual smaller ones at the front so the ground
clearance is much greater than normal,” explains Richard
Tooby. “That's a real attraction for growers of strawberries
and other crops grown in raised beds because it means more routine
operations can be mechanised and taller beds can be used for improved
yields and quality and easier picking.”
Asparagus growers are the latest producers to recognise the agronomic
benefits of operating the new tractor, which can pass along the
beds barely touching the tops of any crop growing below.
With a large trading area that encompasses all of Herefordshire,
much of Worcestershire and the north-eastern area of Gloucestershire,
the Tooby team needs to be efficient and on its toes.
“Fortunately, my wife Jen keeps us all on the right track
while looking after essential administration,” says Richard
Tooby. “Meanwhile, our two service engineers - Alan
Price and Ashley Stephens - do a good job with the spanners
in our workshops and out on customers' premises.”
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compact but tough ride-on mower