NFU Scotland has welcomed the announcement today by Quality
Meat Scotland that the supermarket Sainsbury has decided to dramatically
increase the amount of Scotch red meat sold in its 18 stores
around the country. Sainsbury's red meat sales in Scotland are
worth £1.7 million.
Reacting to today's announcement, NFUS Vice President Bob Howat
"This is a timely boost for Scotland's red meat sector
and further proof that Scottish consumers' support for quality,
local produce continues to strengthen.
"Across the beef, sheep and pig sectors, farmgate prices
are far from buoyant. However, this serves as a reminder that
we are operating within a positive market situation. We have
an extremely well established brand and Scotch is synonymous
with quality in the minds of consumers. And their support dictates
the buying policies of the major supermarkets.
"We are continuing to campaign for a fairer share of shelf
price to be passed down the supply chain to farmers and we will
shortly be outlining activities to further raise the profile
of that campaign. In the meantime however, this is a timely reminder
that our produce remains in demand and that the high production
standards enshrined in farm assurance are rewarded with customer
loyalty. Our work with QMS and others continues to ensure they
are also rewarded with a sustainable price."
Us Protect Our Traditional Cumberland Sausage
Beef, We'll Pay Say Consumers!