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Stackyard News Jan 06

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    Genetic fingerprints enhancing beef production

Leading animal health specialist Merial is hosting an evening to present new technologies that will significantly improve on-farm beef cattle management and selection.

beef cattle
The event will be held at the Shepherds Inn, Carlisle in conjunction with Harrison & Hetherington and Carrs Billington on Wednesday 18th January.

Guest speakers will discuss how the eating quality of beef and efficiency of production can be enhanced, using the latest gene-marking technologies.

IGENITY, a new service from Merial, allows producers to take 'genetic fingerprints' of their animals to assess their breeding and production worth, bringing cattle breeding into the 21st century.

Harrison & Hetherington's pedigree sales and marketing manager, Heather Pritchard, is keen to get as many farmers along to the event as possible.

"Gene-marking will play a major role in the future of meat marketing.

"This event aims to increase farmers' awareness of the benefits of gene-marking, and its practical applications on farm.

* Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animals. Merial employs approximately 5,000 people and operates in more than 150 countries worldwide. Its 2004 sales were in excess of $1.8 billion. Merial Limited is a joint venture between Merck & Co., Inc. and sanofi-aventis. For more information, please see

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